Reporting & Analytics

Reporting & Analytics

Reporting & Analytics

VeraViews Analytics Dashboards

Overview

The Publisher Analytics dashboards provides periodical data, delivering data-driven insights into performance reviews and help publishers with their decision making.

The data is focused to instantly provide the following for your chosen period of time:

  • Total revenue earned,
  • Revenue earned by domain,
  • Top-performing domains,
  • Total vs. Valid Impressions total and by domain,
  • eCPM average total and by domain.

Dashboard by Revenue

  1. Total Revenue - Amount earned total for the chosen time period for domains listed.

Example: $200 (+$130) Where $200 is factual revenue for the filtered time period and (+$130) is the previous period comparison data.

  1. Total Valid Impressions - Count total for the chosen period of time for domains listed.

Example: 4200 (+1300) Where 4200 is factual count of valid impressions for the filtered time period and (+1300) is the previous period comparison data.

  1. Filter limitations:
  • Default time span - 7 days
  • Minimum time span - 3 days
  • Maximum time span - 92 days
  1. Graph data granulation:
  • Maximum: 2 days
  • Minimum: 12 hours
  • Default data points time span: 24 hours
  1. Show previous data in chart - applies the comparison graph data for the previous period in days.
  2. Table of domains - data on the domain activity during the chosen period of time.
  3. Export .csv button to download the raw data document.
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By Websites

General View

  1. Total Revenue - Amount earned total for the chosen time period for domains listed,
  2. Total Valid Impressions - Count total for the chosen period of time for domains listed,
  3. Revenue per domain chart,
  4. Revenue per day chart,
  5. Show previous data in chart - applies the comparison chart data for the previous time period in days,
  6. Table of domains - data on the domain activity during the chosen period of time.
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By Geo

The Geo data can display all publisher website audiences or be filtered by a specific website

  1. Top 5 countries with the highest Impression number,
  2. Other countries share in percentage,
  3. Map with Impression percentage by country,
  4. Table of countries - data on the countries’ traffic during the chosen period.
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Last Month Report

Filters

  • by dates: you can filter impressions within the last 31 calendar days;
  • by websites: filter by the list of active websites;
  • by locations: filter by the active locations;
  • by impression validation: filter by impression status.
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Impressions Table

The table provides the detailed info on the impressions with the option to review the particular impression block and to validate the hash:

  • Impression ID,
  • Impression Timestamp,
  • Website domain,
  • Geo location,
  • Impression status,
  • CPM in US dollar ($),
  • Block ID.

*Please note that you can export the raw data by clicking the Export to .csv button

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Block Info & Validation

To access the Block info and hash validation option, click the button in the Action field for the particular impression in the Impressions table. The Blocks page includes:

  • Selected impression Block info
    • Timestamp
    • Block ID
  • Block hash
  • Validate option
  • Export Block data to .csv file
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The Blocks Table contains the following info on the impressions included in the Block:

  • Impression ID,
  • Impression timestamp,
  • Website domain
  • Geo location,
  • Impression status,
  • CPM in US dollar ($),
  • Campaign ID.

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